AI Insights · Timothy · July 2021
Top 5 Fashion Games on iOS in the UK: Q2 2021 Performance
Discover the performance trends of the top 5 fashion games on iOS in the UK during Q2 2021, including weekly downloads, revenue, and active users.
The second quarter of 2021 saw notable trends among the top 5 fashion games on iOS in the United Kingdom. Here’s a breakdown of their performance in terms of weekly downloads, revenue, and active users, based on data from Sensor Tower.
Hair Challenge by Rollic Games experienced fluctuations in its weekly downloads, starting strong with 140K in mid-April and gradually declining to approximately 34.7K by the end of June. The game’s weekly revenue began to pick up in June, peaking at around $69 in mid-June. Weekly active users also saw a decline from 130K in mid-April to around 157K by the end of June.
Project Makeover from Magic Tavern, Inc. maintained consistent performance with weekly revenue averaging between $120K and $150K throughout the quarter. Weekly downloads showed a slight decline from 54K at the start of April to around 27K by the end of June. Active users remained relatively stable, hovering around 215K to 250K during the quarter.
Bag to Fit, published by Voodoo, showed significant growth in weekly downloads, peaking at 140K in mid-June before dropping to 44.2K by the end of June. Revenue remained modest, peaking at about $68 in mid-June. Active users surged to 229K in mid-June before declining to approximately 164K by the end of the quarter.
High Heels! by Rollic Games saw a steady decline in weekly downloads from 54K in early April to 13.3K by the end of June. Revenue also decreased, with the highest weekly revenue of $415 seen in early May and dropping to $244 by the end of June. Active users followed a downward trend, starting from 493K in early April and decreasing to 184K by the end of June.
Makeover Studio 3D from Kwalee Ltd experienced a significant drop in weekly downloads from a peak of 81.8K in mid-April to 8.5K by the end of June. Weekly revenue showed fluctuations but remained relatively low, peaking at $363 in mid-April. Active users decreased from 101K in mid-April to around 17.9K by the end of June.
For more detailed insights and data on app performance, visit Sensor Tower.
